Consider this advice in terms of a library and information agency that you know (as an employee or user). Select advice from five (5) letters of this A-Z list and consider how these may be applied to this library to help it embrace a Library 2.0 ethos. Write up your findings as a post (of no more than 350 words in your OLJ).
H – Help: Extend the currently small team that works on digital projects to eventually include the entire staff. Garner support by promoting and allowing time for learning Library 2.0 and gradually involve more and more people.
P – Podcasting: This would be a great way to share an array of experiences with customers. For example, podcast events such as author talks, workshops, seminars, and storytimes. Short videos like ‘The Library Minute’ would be great to post on the website or Facebook page to start conversations with customers and let them know what the library has to offer them. Podcasting would be really useful for training staff at remote branches too.
R – Reference: Frequently Asked Questions on the Facebook page would be a really good starting point for promoting reference collections and starting a conversation with customers about what it is that they want to know.
T – Text messaging: Not only for reminding customers when their borrowed items are due, but for reference enquiries, sending reminders about school holiday activity bookings, training courses bookings, and events. Wouldn’t it be nice to get a text from your library letting you know that you have left your favourite bookmark in a book you’ve just returned?
Y – Youth: An audience that can be captured for fun and supported for study. The library has vast resources available, but they need to be publicised through a good strategy, utilising social media, which is well planned, targeted, and very responsive.
References:
Brown, AnnaLaura. (2010). A – Z of social networking for libraries. Retrieved from: http://socialnetworkinglibrarian.com/2010/01/22/a-to-z-of-social-networking-for-libraries/
Arizona State University. (n.d.) Library Channel: The Library Minute. Retrieved from: http://www.youtube.com/playlist?list=PLCA6A813AA9C9A574
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